What we do
Yumi is an innovative driving companion that aims to encourage drivers to remain focused while driving and reduce distracted driving caused by mobile phone usage, which is a leading cause of car accidents.
Yumi sits on the car’s dashboard and reminds drivers to keep their eyes on the road and their hands off their phones.
How Yumi Works
Through an iterative design process, a number of gestures were identified that don't cause a distraction but still impact the driver.
When the driver enters the car, Yumi will greet him/her in a cheerful manner. These gestures and movements are intended to generate a bond between Yumi and the driver.
Throughout the drive, if the driver reaches for their phone, Yumi will move backward in a subtle manner.
אhe more the driver reaches for their phone, the bolder the gestures will become
Yumi’s gestures act as a reminder and nudge the driver to keep safe from distractions.
Upon finishing the ride, Yumi will bid the driver farewell in a joyful manner before he/she exits the vehicle.
Meet Our Team
Dana Lazarof
B.A Communication
Nadav Vilder
B.Sc in Computer Science & B.A in Entrepreneurship
Yaly Levy
Dual B.A in Psychology & Business Administration
Noa Goldberg
B.A Communication
Evyatar Aviram
B.Sc in Computer Science & B.A in Entrepreneurship