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Radio Ga Ga

It has been a very busy and fulfilling week. After putting together the script and narration, we enjoyed seeing things come to fruition. We finished our script at the end of the previous week, and we started this week by recording our script at the radio. We are pleased with the outcome, and we had a lot of fun recording. We put a lot of thought and effort into the recording and wanted to make sure it sounds serious when necessary, like when talking about distracted driving, but light at other times, like when describing Yumi as a driving companion.

As with every piece of art, there are some great bloopers. Throughout the takes, we had lots of fun and it is certainly an experience to look back on and have a good laugh.

Our Script:
Everyone wants to reach their destination safely, even so, distracted driving is a major problem that causes almost 80% of all car accidents.
Mobile phones were found to be one of the most common driving distractions.
Drivers know that using their phones while driving is dangerous, yet they still give in to the temptation.
This is where YUMI comes in - a driving companion that sits on your dashboard and reminds you to keep your eyes on the road and your hands off your phone.
Yumi is comprised of two main components;
a motion sensor, and a smart phone holder.
Through an iterative design process, we identified a number of gestures that don't cause a distraction yet still have an impact on the driver.
When you enter the car, YUMI will greet you in a cheerful manner.
When reaching for your phone, Yumi will move backward in a subtle manner. The more you reach for your phone, the bolder the gestures will get.
These gestures act as a reminder that YUMI is keeping you safe from distractions.
Using gestures and movements, Yumi creates a bond between itself and the driver.
Throughout the drive, this bond will nudge the driver to consider Yumi’s reminders and drive safer.
At the end of the drive, before you exit the car, Yumi bids you farewell in a joyful manner.
With Yumi, your driving companion, driving safely will become your daily habit 😉🤓.

Recording/Video:














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