One of the three interviews we conducted this week:
Our new How Might We that we formulated:
How might we help office workers reenergize themselves throughout the workday.
We discussed the various reasons and factors that affect people's energy throughout the workday:
Food - excess food, heavy lunch, or rather lack thereof
Water - not drinking enough, dehydration, headaches
Breaks - maybe not effective or feel like there isn't enough time to take breaks, or feel uncomfortable taking breaks
Sitting - sitting for many hours at a time
Computer - working in front of a computer for many hours at a time
Office space - closed spaces, air circulation, lack of fresh air
Movement - lack of movement throughout the day, the body feels tight and achy
We think that many people can relate to this problem and it's important to try to find an effective solution for it. We believe that helping people re-energize themselves throughout the work day will in turn increase their levels of enjoyment which will increase their motivation and in turn also their productivity levels.
We'd like to focus on the concept of effective breaks, whether people are drinking their coffee, stretching, or socializing with a co-worker, we'd like to help them make their breaks as effective as possible to ensure that they re-energize and get back to work more refreshed than they were beforehand. We call these effective breaks, Power Breaks.
We sent out a questionnaire and noticed two recurring concepts, the first being that people overall prefer spending their breaks alongside another person, and the second being that people either do or would like to do some sort of movement during their break.
Other responses that were common amongst others were; napping, meditating, breathing fresh air etc.
We'd like to tackle the concept of energy throughout the work day so that: A. Office workers have more energy throughout the work day itself, and B. Have more energy at the end of the work day, when they get home.
Our Empathy Map:
